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United to Eliminate Fentanyl Poisonings
In this moment in history, impacted families have built a movement one voice, one mission, one truth.
Now, we rise to the next level. Science as our guide. Data as our proof. Justice as our promise.
We are here to dismantle the crisis, protect our communities, and secure the future for our children. Because when lives can be saved, we don’t wait for change. We make it—
A.R.M.O.U.R. stands for:
Action.
Resilience.
Momentum.
Opportunity.
Urgency.
Responsibility.
Four Pillars
We work to reduce supply through smarter enforcement and accountability, raise awareness by educating and changing the conversation, reduce harm with real-time interventions and safer practices, and pursue data driven justice reform for victims.

Reduce Supply
Disrupt trafficking, demand accountability, and enforce smarter policy

Raise Awareness

Reduce Harm

Justice Reform
Why This Matters
In just one year, more than 110,000 Americans died from drug deaths most linked to illicit fentanyl poisoning.
Illicit fentanyl is now the leading cause of death for young American adults, stealing more lives than car accidents, suicides, or disease.
Just a few grains of salt a lethal dose of illicit fentany is enough to stop a heartbeat forever.
Enough illicit fentanyl was seized last year to deliver a lethal dose to every person on Earth.
The Stories of What We Lost
Behind every statistic is a life cut short, a family forever changed, and a future that will never be. These are their stories.
Vigil for the Lost
A solemn gathering to honor and remember those we've lost to the fentanyl crisis. Each candle lit represents a life taken too soon, a family forever changed, and a community united in grief and determination to prevent further loss.
Daughters Who Didn't Come Home
Every number hides a face, a name, a story. Each was a daughter deeply loved, filled with promise, and woven into the hearts of those who knew her. Fentanyl stole their futures, leaving families forever changed and dreams that can never come true.
Lives We’ll Never See Again
Behind every number is a loved one who will never walk through the door again. Many are sons, whose potential was stolen by a crisis that touches every corner of our communities. These are their stories.
Families Forever Changed
The ripple effects of loss extend far beyond the individual. These are the stories of families learning to navigate a world forever altered by addiction and loss, finding strength in shared grief.
Fight to Save Lives
Amid tragedy, there are those who stand on the frontlines first responders, families, advocates, and communities working tirelessly to save lives and bring hope where it is most needed.
Fighting the Fentanyl Crisis
Kamal Bherwani's mission began after the tragic loss of his 22-year-old son to fentanyl. In this powerful segment, he educates others about the lethal danger of this narcotic and advocates for greater awareness.
Justice for Ethan Bherwani
This award-winning segment from "American Voices" shares the heartbreaking story of Ethan, who died from fentanyl poisoning. His father, Kamal, now advocates to save lives and reduce the stigma surrounding substance abuse.
A Day of Remembrance & Action in NYC
Join us for this powerful live event from Times Square, where families and advocates gather for National Fentanyl Prevention Day. This event serves as a solemn tribute to the countless lives lost and a united call to action for a future free from this crisis. Hear from federal and local leaders as well as from the families most affected.
ARMOUR Families is a shield, a strategy, and a stand.
We exist to stop the fentanyl and synthetic drug crisis from stealing any more lives.
Protecting the Future
Unite Survivors, Experts, and Communities
From Resolve to Results
Replace the broken systems
Looking Ahead
Fentanyl marks only the first wave of a rapidly evolving synthetic drug era. The threats ahead will be faster, and harder to stop unless we act now.
We’re building the systems and strategies to stay ahead of what’s coming, not just respond to what’s here.
That means future-proofing our approach with:

Real-time response tools

Scalable prevention systems

Cross-sector partnerships
