OUR

APPROACH

ARMOUR is built on six principles that drive action against the fentanyl and synthetic drug crisis

Turning Outrage Into Action.

We confront the fentanyl crisis head-on by disrupting supply, raising awareness, reducing harm, and driving justice reform. These four pillars are the foundation of our mission.

Reduce Supply

Disrupt trafficking, demand accountability, and enforce smarter policy

Raise Awareness

Educate, inform, and change the conversation

Reduce Harm

Push for real-time intervention, treatment access, and safer practices

Justice Reform

Advocate for data-driven reforms

Lifting Up Families and Communities

The strength of survivors, families, and communities fuels this movement. 
Their voices light the way forward.

Staying Ahead of What’s Coming

We’re outpacing the crisis with real-time response tools, scalable prevention systems, cross-sector partnerships, and a fierce, united movement.

Real-time response tools

Scalable prevention systems

Cross-sector partnerships

A fierce, united movement

Harnessing the Power of Partnership

Real change takes all of us. By joining forces — families, experts, policymakers, and communities — we unlock the opportunity to build lasting solutions.

Answering the Call for Urgency

The scale of fentanyl deaths demands immediate action. Every number represents a life lost — and every life is worth fighting for.

110K+ Lives / mo

In just one year, more than 110,000 Americans died from drug deaths most linked to illicit fentanyl poisoning.

#1 Killer

Illicit fentanyl is now the leading cause of death for young American adults, stealing more lives than car accidents, suicides, or disease.

2 Milligrams

Just a few grains of salt a lethal dose of illicit fentany is enough to stop a heartbeat forever.

10+ Tons

Enough illicit fentanyl was seized last year to deliver a lethal dose to every person on Earth.

Protecting the Future Together

It’s our shared responsibility to replace broken systems, unite survivors and experts, and deliver results that safeguard generations to come.

ARMOUR Families is a shield, a strategy, and a stand. We exist to stop the fentanyl and synthetic drug crisis from stealing any more lives.”

Andrea Thomas

Co-founder, CEO, Ashley’s mom